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American Express Survey Reinforces Value of Mystery Shopping
The results of a survey released on May 3, 2011 by American Express clearly bode well for companies that conduct mystery shopping programs and act on them. The study quantifies the business benefits of good service and penalties for poor service, giving evidence in support of the value of mystery shopping programs.
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Stick with MSPA Companies to Avoid Scammers
Scammers pretending to be MSPA or member companies seek shopper details by email or telephone. Read on to learn how to avoid being scammed and how to engage with legitimate mystery shopping companies.
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In the Press
Mystery Shopping Providers Association members reflect on how technology has impacted mystery shopping for the better.
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BBB News
Better Business Bureau Names “Top Ten Scams” of 2012.
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2013 Annual Conference Announced
MSPA-NA’s 15th Annual Conference will be held in San Antonio, Texas at the Marriot Riverwalk Hotel, September 24 - 26, 2013. More information on the program and schedule will follow in January 2013.
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