MSPA North America is the trade association representing the customer experience metrics (mystery shopping) industry throughout North America. A regional component of the Mystery Shopping Providers Association, which operates globally (with regions located in North America, Europe, Asia/Pacific and Latin America), MSPA North America is widely recognized as the leader in customer experience measurement and management in its marketplace. Member companies unite as a common body for the purpose of strengthening the mystery shopping industry through combined efforts and actions.
It is the goal of MSPA to improve and stimulate the acceptance, performance, reputation and use of mystery shopping services worldwide as a critical component of any customer experience metrics program..
With several hundred member companies worldwide, our diverse membership includes mystery shopping firms, marketing research and merchandising companies, training organizations, private investigation firms and other companies that offer customer experience metrics through anonymous third-parties.
MSPA was founded in 1998 by a group of dedicated mystery shopping business owners who recognized the positive influence a trade association could have on the industry. Since its formation with about 70 members companies, MSPA has grown to an organization with more than 300 member companies around the world and has evolved into a global federation with geographic Regions dedicated to the unique needs of mystery shopping in distinct georgraphic areas.
Some of the individual pioneers who contributed greatly to MSPA's development and growth have been recognized by MSPA North America. These pioneers have been inducted into the Hall of Fame