MSPA is a group of companies united as a common body for the purpose of strengthening the mystery shopping industry through combined efforts and actions. It is the goal of the membership to improve and stimulate the acceptance, performance, reputation and use of mystery shopping services.
The primary goals of the MSPA are to:
1. Establish professional standards and ethics for the industry.
2. Educate providers, clients and shoppers to improve quality of service.
3. Improve the image of the industry through public relations and conduct.
4. Promote members to other industry associations and prospect clients.
MSPA North Americas is recognized by end users, providers, shoppers, media and related professional associations as the leading authority on measuring and managing the customer experience through mystery shopping.